BJKF partners with Mattel
The BJKF partners with Mattel as part of their “Inspiring Women Series” of Barbie dolls. Mattel’s Inspiring Women Barbie Doll collection pays tribute to women throughout history who have broken boundaries and shaped history. The BJKF and Mattel promote the doll series to inspire the next generation to define their own path forward. The Billie Jean King Barbie features the doll in an outfit, glasses and sneakers based on Billie Jean King’s victory during the 1973 “Battle of the Sexes” match against Bobby Riggs.