PARTNERSHIPS
We’re big believers in the African proverb “if you want to go fast, go alone. If you want to go far, go together.”
We’ve collaborated, and partnered with some amazing brands, companies, and individuals invested in leveraging their platform to advance equity and inclusion. Together, we shine a brighter light on all that is possible.
A Kids Book about equality
Billie Jean King wrote A Kids Book About Equality with Jelani Memory’s A Kids Company About. The book helps kids notice when things are unfair, empowers them to ask why, and shows them a way to do something about it. Equality is worth standing up for because each of us matters, and when we are all included and represented equally, we all thrive.
BJKF and teneral cellars
The BJKF partnered with Teneral Cellars, a purpose-driven, women-owned winery, to launch the “The Perfect Match” Collection to celebrate 50 years of Title IX and revolutionary equality bills that protect fundamental human rights serve as a means of protection for people who may face abuse or neglect because of their gender, sexuality, or race.
“The Billie Jean King Foundation is proud to partner with Teneral Cellars and use our collective platforms to advocate for equal rights and opportunities for everyone,” said Billie Jean King. “As we celebrate the 50th anniversary of Title IX, we are reminded that while progress has been made, there is more work to do.”
BJKF partners with SHESPOKE
Billie Jean King and the BJKF partnered with SHESPOKE to create the Rally x BJK collection of lipstick and lipgloss! A portion of the proceeds from the Rally x BJK collection benefits the BJKF.
Billie Jean said, “We wanted a strong color that really popped but was not over the top. The foundation of the color is a deep purple with a mix of red, coral and rose. We finished it off with a little bit of violet sparkle. We chose a purple base color for a few reasons. Purple is one of my favorite colors and purple is the color most closely associated with equality.”
BJKF and Starbucks
Starbucks developed a set of principles and best practices designed to address systemic barriers impeding equal pay for equal work. We believe that companies around the globe should join us in adopting these principles and best practices. BJKF collaborated with Starbucks to share lessons learned from their success in achieving gender and racial pay equity in the United States and encourages other companies to embrace the principles of pay equity by joining a coalition of corporate equity allies dedicated to making change.
Pride at US Open and Wimbledon
Photo One: Billie Jean King joins a panel with former NBA player Jason Collins, former MLB player Billy Bean, former ATP player Brian Vahaly, Olympic figure skating medalist Adam Rippon, and active WTA players and partners Greet Minnen and Alison Van Uytvanck.
Photo Two: Billie Jean King and Nick McCarvel joined forces with the AELTC, Pride Sports UK, and youth.
In advance of the 2019 US Open, the BJKF in partnership with the USTA organized an inclusive PRIDE event on the grounds of the USTA Billie Jean King Tennis Center. This public event brought athletes like former MLB player Billy Bean, former NBA star Jason Collins and current WTA players Alison Van Uytvanck and Greet Minnen, together with Billie Jean for a dialogue centered on the LGBTQ+ community. The athletes discussed the power of sports as a platform for advocacy for the LGBTQ+ community and how everyone can learn how to be an effective “ally”.
The BJKF joined forces with Nick McCarville, AELTC, and Pride Sports UK to discuss issues of sports, sexuality, empowerment, and individuality in a Wimbledon-first ‘Inclusive Leadership’ event ahead of the 2019 Wimbledon Championships. This event encouraged LGBTQ+ youth to be their authentic selves and provided them with the opportunity to interact and learn from people and organizations that they can turn to in times of need.
BJKF and Mattel
BJKF partnered with Mattel as part of their “Inspiring Women Series” of Barbie dolls. Mattel’s Inspiring Women Barbie Doll collection pays tribute to women throughout history who have broken boundaries and shaped history. The BJKF and Mattel promoted the doll series to inspire the next generation to define their own path forward. The Billie Jean King Barbie features the doll in an outfit, glasses and sneakers based on Billie Jean King’s victory during the 1973 “Battle of the Sexes” match against Bobby Riggs.